Case study

A comprehensive renewal of market presence leading to new successes

A comprehensive renewal of market presence leading to new successes
  • Market and Competitor Analysis
  • User Engagement Map
  • Customer Segmentation and Persona Creation
  • Customer Journey Mapping
  • Optimisation of Multichannel Communications
  • Corporate Identity
  • Website Design and Development
  • Graphic Design
By creating personas and a purchase path map for each of them, we have decreased the customer treatment time by 10%.

From customer segmentation to optimised marketing channels

Solvera Lynx develops advanced information technologies and solutions in difficult technical areas: energy, industry, and transport. Due to the expansion of business to foreign markets the company sensed the need to manage their market presence.

“The expansion of our company to foreign markets brought with it the need to manage our market presence. Futura surprised us by the way in which they took up the challenge: they upgraded our introductory brief with an analysis that enabled us to make more informed marketing and sales decisions.”
Arne Mislej CEO @ Solvera Lynx

Analysis for in-depth understanding of the industry

Acquiring a high-quality insight into the operation and specificities of such a specialised industry and competitive environment presented us with a special challenge. That is why we started the project with an in-depth analysis of the customers, sales process, and industry characteristics. Based on that, we performed customer segmentation, created personas, and planned their purchase paths from awareness to loyalty.

Suitable materials leading to the right B2B offer

The purchase path plan and the personas served to create optimised marketing materials that significantly simplify the work for Solvera Lynx salespeople. With them, they can provide the customers with the right information quickly and create a truly relevant offer faster and more completely.

Design for all touchpoints

The project included a renovation of the corporate visual identity and the creation of all graphic materials, including website development.

Design for all touchpoints
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