In the process of functional integration Telekom Slovenije consolidated its offer and combined all its services under a unified umbrella brand. The need to change the business model arose from the realisation that their business philosophy can no longer prioritise the products, but must focus on the users who expect new freedoms to go along with new communication technologies.
The individual and society are wrapped in a dynamic, organic relationship. To reflect this relationship, the new corporate identity appears in dynamic, constantly evolving visual forms, which allows diverse applications and a wide range of expressions. It changes its form to adapt to the user but never loses its identity. It personifies total freedom.
The capital of the united brand Telekom Slovenije exceeded the sum of the individual SiOL, Mobitel and Telekom brands.