A strict separation between image and sales campaigns does not exist, because each brand communication influences customer perception. That is why it is crucial to support price communications with a story that confirms the brand’s promise.
Due to a plethora of advertisements, the attention of consumers is becoming more and more selective. The chance that the customer will notice a brand increases if the brand offers exactly they are currently looking for. In order to close a sale, we must therefore know where potential customers come in touch with our brand.
By planning the customer journey, we can help you approach customers ,who are ready to buy, in a relevant and fun way - whether it is in the form of classic advertisements, on social media, through mobile applications or in the stores.