Ecologist Without Borders wanted to shift the attention from merely a cleanup to creating awareness and sustainable habits, which would in turn decrease the amount of waste.
Among those are recycling, re-use and appropriate management of natural resources. Hence we decided that along with the cleanup action named “For the last time”, we would prepare something very innovative –The Cleanest Font In The World. Together with the volunteers we designed every letter of the Slovenian alphabet, which was then photographed and later vectorised, transforming the letter into a real usable font.
Influential Slovenian as well as worldwide lifestyle, design and eco conscious media reported on it. The font also came to the attention of Greenpeace that tweeted the news to their 1.7 million followers, which is quite a milestone for a Slovenian advertising campaign. More importantly it spread the message and the true usability that’s portrayed by every letter; “Trash might not only be destined for a bin. It can be reused.”
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